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formerly VMM Illustrations
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Creating Brand Guidelines: Your Path to an Effective Brand Identity Guide
When you think about your business, what comes to mind? Is it just a logo or a catchy tagline? Or is it something deeper - a feeling, a promise, a story that your customers connect with? That’s what a strong brand identity is all about. But how do you make sure your brand identity stays consistent and powerful across every touchpoint? The answer lies in creating brand guidelines . Brand guidelines are like the rulebook for your brand. They help you and your team stay on the s
Vidyut Madan Mohan
4 days ago4 min read


Rebranding Your Business: When, Why & How to Do It Right
In business, growth is not an option. Markets change, audiences change and what succeeded five years ago may no longer be relevant today. That is why even the most established organizations must occasionally step back, reconsider their brand, and reintroduce themselves to the world. If doing it correctly, this process has the potential to be one of the most powerful actions a company can take. But how do you decide whether to rebrand? What exactly does it mean to do it right?
ewokesoft
Jan 12 min read


Branding vs. Marketing: Understanding the difference and how they work together
Are you thinking that Branding and Marketing are same? Both the terms are connected but not identical. They are the two sides of a coin. Your business need to get good and lasting result. With our Industry specialized branding services in Kochi, Calicut, Kerala we help you found the right way to success. They both influence how a business appears in the world. They both influence how customers feel, think and behave. However, they are not the same thing. Knowing the differen
ewokesoft
Nov 25, 20252 min read


How consistent design builds trust and recognition in any market
In an age when corporate environments, technologies and consumer habits are constantly changing, one asset must remain consistent and lasting: your brand name. Consistent branding from a professional digital agency is critical for developing trust and awareness with your target audience. It is best to maintain a consistent brand image for long-term success and credibility. At VMM Illustrations, the leading Branding & Design Agency in Kochi, Calicut, Kerala, we believe that c
ewokesoft
Oct 21, 20252 min read


How Visual Design Influences Customer Perception
Visual design is the language of emotion and trust, spoken before any words are read. Let's look at how it affects customer perception and what you can do to use its power.
Vidyut Madan Mohan
Sep 25, 20252 min read


What should your logo mean?
From the past to today, businesses have always worked to build a strong brand. But when people think of a brand, do they remember the name or the logo? And more importantly — do they try to understand what the business does just by looking at the logo? A logo is more than just a design. It’s the face of your business — a symbol that shows who you are and what you stand for in just one glance. If you want to create one, professional logo design services in Kochi, Calicut, Kera
Vidyut Madan Mohan
Aug 12, 20252 min read


Brand Identity vs. Logo Design: What’s the difference and why it matters
As we say first impression is the best impression, a logo plays an important role in creating a lasting impression to a brand. As the...
Vidyut Madan Mohan
Jul 31, 20252 min read
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