Tusk & Roo

Tusk & Roo is a brand dedicated to providing high-quality, natural-fiber clothing designed for sun protection. With a focus on adventure, sustainability, and an active outdoor lifestyle, Tusk & Roo offers UPF50+ clothing that is chemical-free, ensuring safe and long-lasting protection against the sun’s harmful rays. The brand is particularly relevant in Australia, which has the highest rate of skin cancer in the world.

The name Tusk & Roo embodies the spirit of the wild and adventurous. The "Tusk" represents strength and resilience, while the "Roo" (kangaroo) symbolizes the vibrant outdoor lifestyle of Australia.

The logo has been meticulously crafted to reflect the brand’s core values.

The letter “K” subtly integrates a tusk as an Easter egg, symbolizing protection and strength.

The letter “R” incorporates the tail of a kangaroo, representing movement, agility, and a love for nature.

The serif font has been modified to a sans-serif, striking a balance between tradition and modernity while enhancing readability and uniqueness.

The pop of colours in the logo injects an element of fun and playfulness, reinforcing the brand’s adventurous and family-friendly appeal.

Each colour in the Tusk & Roo palette is carefully selected to communicate the brand’s essence:

Navy – Represents premium quality, reliability, and trust, reinforcing the brand’s commitment to high-end, durable outdoor clothing.

Light Blue – A complementary shade to navy, evoking a sense of safety, sustainability, and serenity—values that are integral to Tusk & Roo.

Chrome Yellow – Inspired by the warmth of the sun, this colour contrasts beautifully with the blues, bringing a sense of energy, vibrance, and adventure.

Dark Pink – A powerful accent color that symbolizes strength and protection, mirroring the sun-shielding nature of their clothing.

White – Signifies purity, natural fibers, and sustainability, reinforcing their commitment to chemical-free, eco-friendly apparel.

Unlike most competitors who use polyester and chemical treatments for UV protection, Tusk & Roo offers naturally sourced, sun-protective fabrics that don’t wash out over time. This unique positioning makes the brand a leader in sustainable, sun-smart fashion. With a vision to reduce skin cancer rates through high-quality, protective clothing, Tusk & Roo is more than just a brand - it’s a movement towards healthier, more sustainable outdoor living.