TopNotch

The Challenge

For a logistics business operating alongside e-commerce, trust starts before the package arrives. TopNotch needed to communicate dependable global distribution while showing how its role extends beyond simply moving goods.

The Insight

The business sits where logistics and e-commerce meet. Its value is in connecting movement, reach, and customer experience into one seamless system.

The Strategic Decision

We built a simple, scalable identity around movement and connection, creating a mark that could communicate both logistics and e-commerce without becoming tied to either one.

The Identity

An aircraft and shopping bag come together to represent movement, reach, connectivity, and e-commerce. Blue and neutral greys reinforce trust, reliability, and professionalism.

The Implementation

The identity was designed to move across digital platforms, packaging, delivery vehicles, uniforms, and corporate communications. The central symbol remains recognisable across different scales and contexts, while the colour and typography provide a consistent thread between operational and customer-facing applications.

The Outcome

TopNotch has a visual identity that brings its logistics and e-commerce capabilities together, communicating a more connected and dependable supply chain experience. The system gives the business room to operate across different touchpoints and markets without losing recognition.