Spark 11

The Challenge

Spark 11's customers care about more than having a clean car. They care about the finish, the process, and the pride of ownership that comes with a meticulously maintained vehicle. The identity needed to communicate that level of precision and craftsmanship.

The Insight

The world of automotive design already has a visual language around movement, performance, and precision. The opportunity was to borrow from that language while giving it a more specific connection to detailing.

The Strategic Decision

We built the identity around precision in motion, using a familiar automotive reference and giving it a second layer of meaning.

The Identity

Stylised racing stripes form the basis of the symbol while subtly creating the silhouette of an eagle's wings. The combination suggests movement, precision, and excellence. Black and metallic silver reinforce the premium character of the brand.

The Implementation

The identity was designed for signage, uniforms, vehicle graphics, packaging, and digital applications, allowing the central idea to remain visible across both the physical workshop and customer-facing experience. The racing-stripe language creates movement at larger scales, while the typography and colour system keep smaller applications precise and controlled.

The Outcome

Spark 11 has an identity that feels at home in the world of high-performance automobiles while communicating the meticulous attention to detail behind its services. It gives the brand a stronger visual connection to the customers who care about craftsmanship as much as the final result.