PGS Vedanta

A hospitality brand is defined as much by the experience it delivers as the identity it presents. For PGS Vedanta, the objective was not to create a new brand, but to bring greater clarity and consistency to one that had already earned the trust of its guests. Our engagement focused on aligning the business strategy with the guest experience, ensuring that every interaction reflected the values at the heart of the hotel.

The project began by establishing a stronger strategic foundation. Together, we refined the brand's vision, mission, purpose, and values, creating a clear framework for future decisions. We also developed customer personas and mapped the guest journey from discovery to post-stay, identifying opportunities to strengthen communication, improve consistency, and reinforce the brand promise across every touchpoint.

With this direction in place, we carefully evolved the existing identity while preserving its familiarity. Rather than introducing a completely new mark, we refined the logo for improved balance, versatility, and legibility across applications. A comprehensive identity system was developed with clearly defined logo variations, usage guidelines, typography, and supporting visual elements, enabling the brand to perform confidently across signage, stationery, uniforms, room amenities, and digital platforms.

To ensure consistency in production, the colour palette was optimised for Pantone, CMYK, and RGB applications, allowing the brand to maintain its character across print and digital environments. The result is a cohesive identity that reflects PGS Vedanta's commitment to thoughtful hospitality, giving the brand a stronger presence while remaining true to the warmth and care that define every guest experience.