PGS Vedanta

The Challenge

PGS Vedanta had an established identity and an existing level of familiarity. The challenge was not to start again, but to create greater clarity and consistency across the brand while aligning the business strategy more closely with the guest experience.

The Insight

A hotel brand is experienced long before and long after a guest enters the property. Looking at the journey from discovery through post-stay revealed opportunities to make the brand more consistent at every stage.

The Strategic Decision

We refined the strategic foundation - vision, mission, purpose, values, personas, and guest journey - and evolved the existing identity rather than replacing what was already familiar.

The Identity

The existing logo was refined for balance, versatility, and legibility. A broader system of logo variations, typography, supporting elements, guidelines, and production-ready colour specifications brought consistency to the brand.

The Implementation

The evolved identity was carried through reception branding, stationery, signage, uniforms, room amenities, digital touchpoints, and production guidelines. The strategic work around personas and the guest journey informed how the system needed to behave across each stage, from first discovery through the stay and beyond.

The Outcome

PGS Vedanta gained greater clarity without losing familiarity. The evolved system creates a more consistent expression of the brand across the guest journey while reinforcing warmth, care, and thoughtful hospitality.