Neerva

Drawing from 5,000 years of Indian skincare wisdom and pairing it with modern science, Neerva stands for authenticity without exaggeration, purity without pretense, and rituals that reconnect people to themselves. The brand book guided this foundation clearly, positioning Neerva as a movement toward mindful, grounded beauty.

Our work started with understanding Neerva’s essence: a brand rooted in craft, transparency, and botanical intelligence. The personality - defined as The Wise Purist - allowed us to balance softness with scientific credibility, creating a tone that feels compassionate, honest, and quietly confident. The purpose, mission, and values further shaped our direction: replacing confusion with clarity, educating without overwhelming, and putting Indian botanical traditions back at the centre of modern skincare.

These principles informed everything - from the ripple-inspired logo that symbolizes renewal and balance, to the colour palette drawn from natural greens, fawns, and clean neutrals. Every element was crafted to evoke grounding, trust, and ritual-like calm.