formerly VMM Illustrations
KVN Farmrich
Our engagement with FarmRich began with a clear mission: to strengthen how the brand presents itself across every stage of the sales and distribution journey. As a company known for its expertise in spice manufacturing and food processing, FarmRich needed communication that could express both scale and craftsmanship with equal clarity. Rather than simply designing brochures, we set out to build a visual language that would help their partners, buyers, and distributors instantly understand who they are and what they stand for.

To do this, we first reorganised the way their story was being told. Information was streamlined, product categories were structured more intuitively, and key strengths were brought forward with greater emphasis. Visually, we leaned into warm tones, clean grids, and vibrant photography to create collateral that feels both premium and grounded in the world of spices. Instead of overwhelming readers with data, each page was designed to reveal information progressively - starting with the FarmRich promise, moving into manufacturing capabilities, and concluding with product offerings and service models. This gave the brochures a natural flow and allowed the brand’s credibility to emerge through clarity, rather than volume.


