Knits & More

The Challenge

For a fashion brand, every printed piece contributes to how the collection is perceived. Knits&More needed its communication to reflect the quality, craftsmanship, and attention to detail already present in the garments.

The Insight

The collateral could not simply showcase the collection. It needed to feel like an extension of it. That meant giving the products space while ensuring every typographic, editorial, and production decision carried the same sense of care.

The Strategic Decision

We built the communication system around a clean editorial approach that balances simplicity with bold expression. The design creates a frame for the garments rather than competing with them.

The Identity

Business cards and stationery use generous whitespace, considered typography, and restrained geometric elements. The catalogue introduces bold red accents against a restrained neutral palette, creating rhythm while keeping the garments at the centre.

The Implementation

The system was applied across stationery, business cards, and the product catalogue. The catalogue became the central storytelling piece, using structured layouts, striking imagery, and carefully paced content to guide the reader through the collection. The smaller collateral follows the same editorial discipline, creating a consistent experience before and after the catalogue is opened.

The Outcome

Knits&More has a communication system that feels as considered as the garments themselves. From a business card to the catalogue, the brand experience remains consistent, contemporary, and product-led, giving the collection the space and context it needs to make an impression.