Ceto Fresh

Ceto Fresh was created to make the purchase of fresh groceries simple, reliable, and accessible. By connecting households and businesses with quality fish, chicken, and vegetables through a digital platform, the brand combines the convenience of technology with the assurance of freshness. The identity needed to communicate trust and efficiency while retaining the warmth associated with everyday food and family.

Our approach focused on balancing a modern, technology-led experience with the familiarity of a neighbourhood grocer. The logo uses negative space to subtly reveal the brand's core offerings through the forms of a fish and a chicken, creating a distinctive mark that rewards closer observation. Rounded typography reinforces the brand's approachable character, while maintaining the clarity and simplicity expected of a digital-first service.

The colour palette draws inspiration from the freshness of natural produce. Greens communicate quality and vitality, turquoise introduces a sense of reliability and cleanliness, while vibrant yellow adds warmth and optimism. Together, these elements create a visual language that feels energetic, trustworthy, and welcoming across both digital and physical applications.

The identity was designed as a scalable system that supports every customer touchpoint, from the mobile application and packaging to delivery materials and marketing communications. Every element works together to reinforce Ceto Fresh's commitment to freshness, transparency, and convenience, creating a brand that feels dependable whether serving a family at home or a professional kitchen operating at scale.