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formerly VMM Illustrations

Burlington Bar & Kitchen

When Burlington Bar & Kitchen came to us, they wanted more than a logo - they wanted an identity that could capture the soul of their space. A place designed for lingering conversations, crafted cocktails, and warm evenings deserved a visual language that felt just as considered. Our task was to translate that feeling into a brand that guests could sense the moment they stepped in.

We began by immersing ourselves in Burlington’s atmosphere: the glow of low lighting, the richness of wood and metal, the quiet elegance of a well-made drink. From this, we crafted a visual identity rooted in balance, sophistication, and ease. The emblem reflects fluid motion and refined symmetry, giving Burlington a signature mark that feels timeless and recognisable. We extended this language across menus, staff uniforms, business cards, coasters, and digital assets - ensuring every element spoke the same calm, elevated tone.

For us, the brand wasn’t complete until it lived seamlessly in the physical environment. We designed signage that welcomes guests with understated confidence, tactile print pieces that feel premium to the touch, and menu layouts that guide attention without distraction. Every detail - from the apron embroidery to the cocktail card typography - was intentionally crafted to heighten the Burlington experience. The final result is a cohesive brand ecosystem where design amplifies ambience, making every visit feel warm, memorable, and distinctly Burlington.

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